ROOK by Trade90X is an AI coach for traders. ROOK builds your trading plan and helps you keep it, 24/7. You don't need a new strategy. You need to stop breaking the one you have.
Answer 5 questions. Get your first plan by email. Start your 30-day free trial when you're ready.
ROOK is an AI, not a real person. Education only. Not financial advice.
Five questions, about three minutes. ROOK replies to each answer, then emails you your first plan. Prefer the full app? Start the free trial.
If you counted even one, your strategy isn't the problem. The moment is. And that moment is draining your account.
Example numbers are filled in. Change them to yours. Most traders have never added it up, and that's why it keeps happening.
ROOK starts with your 5 answers, adds your baseline audit, then the trades you log or import, and turns it into one plan that fits you: the setups that pay you, the size you can handle, the rules that protect you, and the one habit to work on this week.
ROOK doesn't just catch mistakes. It finds your best setup, your best hours and your rule streak, and builds your plan on them. Every weekend ROOK updates it from your trades. Every week, month, quarter and year you get a scorecard: what improved, what each habit cost you then and now, and what's next.
"You followed your plan on a red day. That's the trader we're building."
NEPP is our own training method that spots the habits costing you money and helps you fix them one step at a time.
Think of it like a sports coach for your trading brain. Your body often knows first: a tight chest, racing thoughts, the urge to win it back. When you check in, ROOK helps you notice it and slow down before you click.
Feeling your body pays. On a London trading floor, traders who were better at sensing their own heartbeat made more money and had lasted more years in the job. Scientific Reports, 2016
Naming a feeling calms it. Putting an emotion into words quiets the brain's alarm center. That's why ROOK asks what you feel. Psychological Science, 2007
A long breath out works fast. Five minutes a day of breathing with long exhales lifted mood and slowed breathing more than meditation did. That's why ROOK's first move is a long breath out. Cell Reports Medicine, 2023
These are outside studies, not studies of ROOK. NEPP is our own method, built on research like this.
No camera. ROOK reads what you say and type, how you trade, and what you tell it about your body. Coaching, not therapy, the way pro athletes train.
Step 1 takes two minutes and is free. Steps 2 and 3 are included in your 30-day free trial.
Tap or talk. No card. Your first trading plan arrives by email: what you do well, what's costing you, and one fix to start with.
Short rounds of 5 questions, with feedback after each round. ROOK learns your habits, how often you win, what you risk compared to what you aim to make, your personality, the time you really have and your resources.
Now ROOK coaches from what actually happened. Your habits get a dollar number, your strengths get proof, and your plan updates every week.
Your free trial stops on day 31 by itself. Nothing is charged unless you choose a plan.
The longer you use ROOK, the more it knows: every journal entry, audit and scorecard. A new app starts from zero. ROOK starts from you.
| ROOK | Trading journals | Webcam and mood apps | Pick rooms and chat groups | General AI chatbots | |
|---|---|---|---|---|---|
| Reads your head, heart and body together (NEPP™) | Yes, our own method | No | Your face or mood only | No | No |
| Knows your written plan and rules | Yes | You write them, nobody reads | No | No | Only what you paste in |
| Talks you through the hard moment, 24/7 | Yes, by voice or text | No | Short prompts | Noise and hype | Yes, but it doesn't know your trading |
| Shows what each habit costs in dollars | Yes | Only if you do the math | No | No | No |
| Gets sharper about you every month | Yes. Your journal, audits and scorecards build up | Stores data, no coaching | Mood history only | No | Doesn't see your trades |
| Camera on your face | Never | No | Often, during sessions | No | No |
| Tells you what to trade | Never | No | No | That's what they sell | Can, if you ask |
Checkers is reacting to the next move. Chess is seeing the whole board and thinking two moves ahead. The rook guards the castle in straight, steady lines. ROOK guards your plan.
Most people buy the next try hoping this time is different. Our free calculator uses your own numbers and the evaluation's rules to show your profit factor, your odds of passing, and the most common way it fails, before you pay.
Gregg Davis founded Trade90X after years at the screen. He built ROOK to be the coach he wanted on his worst days. You can talk to him yourself.
ROOK coaches how you trade, never what.
The free trial stops on day 31 by itself.
ROOK never watches your face. ROOK only reads the trade data you choose to share.
That's what you're buying. ROOK is there whenever you check in: before the open, during the session, after the close and all weekend. Here's everything that gets you there.
One private coaching session is $299. ROOK coaches you every day for $69 a month. That's about $2.30 a day.
30 days free. No card. On day 31 it stops by itself, and nothing is charged. Your first trading plan is yours to keep either way.
for 30 days
30 days of everything with ROOK. No card. Stops on day 31 by itself.
Start the trialor $290 a year
Find the habit that costs you the most, and what it costs in dollars.
Choose Diagnoseor $690 a year
ROOK every day: morning prep, risk analyzer, loss-limit guard, end-of-day review, scorecards.
Choose Operateor $249 a session on Operate
One-to-one time to go deep on your trading. No subscription needed.
Book a sessionRefunds: email us within 14 days of your first payment, or 30 days on an annual plan, and we refund you. This is a refund promise, not a promise of trading results. Education only. Not financial advice.
Trading floor or team? ROOK can coach every trader on your desk. Talk to us about your desk.
Not for you? Email hello@trade90x.com within 14 days of your first payment (30 days on an annual plan) and we refund you. No hoops.
This is a refund promise, not a promise of trading results. Trade90X is education software. Trading involves substantial risk of loss.
Gregg Davis is the founder of Trade90X. Bring your last few trades and look at them together. No pitch, no picks.
Book my free callThe space between knowing your rules and keeping them, and how to close it.
JOURNALSLogging isn't the problem. Nobody reading it is.
THE 90-DAY ARCWeek 1 next to week 13, and why one fix beats ten.
ROOK is the AI coach inside Trade90X. ROOK builds your personal trading plan, helps you keep it, finds the habits costing you money, and shows you what you already do well. ROOK is an AI, not a real person.
NEPP is our own training method that spots the habits costing you money and helps you fix them one step at a time. It looks at your head, your heart, your body, the people around you and your reason for trading, the way a sports coach looks at an athlete. No camera.
No. Trade90X gives no signals, no picks and no advice. ROOK coaches how you trade, never what you trade. Education only. Not financial advice.
No. ROOK is an AI trading performance coach. ROOK helps you keep your own rules and learn from your own trades. It is not a medical or mental health service.
No. ROOK does not watch your broker account and does not send live trade alerts. You log or import your trades, and you check in with ROOK when you want help. ROOK never places or changes a trade.
Not yet. Today you log your trades or import them as a file. We will say so here when broker connection is ready.
The five questions are free. The 30-day free trial needs no card. After that, Diagnose is $29 a month or $290 a year, and Operate is $69 a month or $690 a year. A 1:1 coaching session is $299, or $249 on Operate.
Email hello@trade90x.com within 14 days of your first payment, or 30 days on an annual plan, and we refund you. This is a refund promise, not a promise of trading results.
Nothing but about three minutes. Answer five questions. You do not need months of trades first.
ROOK works the same whether you trade your own money or a prop firm's. Our free prop firm odds calculator shows your profit factor and your odds against the evaluation's rules before you pay. Nobody honest can promise you will pass.
Yes. Book a free 15-minute call with Gregg Davis, the founder.
You're probably thinking you've tried apps, journals and courses, and none of them stuck. You might be right about all of them. They didn't know your plan, and they weren't there when it got hard. ROOK does, and ROOK is.
Education only. Not financial advice.